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Playmates Toys Has A Thriller Of An Announcement

By Joseph Dilworth Jr.

Published January 4, 2010

Playmates Toys has scored quite the coup by landing the license to create official figures of Michael Jackson, the “King of Pop.” Here’s all the details. Better save up now and be prepared, these are guaranteed to sell out quickly!

Playmates Toys Partners with Bravado on New Line of Collectible Memorabilia to Feature King of Pop, Michael Jackson

Bravado, the world’s leading global music merchandising company, has completed an agreement with Playmates Toys whereby they will create a signature line of figures and dolls for the most successful entertainer of all time, Michael Jackson.

“We are delighted to expand our successful line of Michael Jackson collectible memorabilia by working with Lou and his innovative team at Playmates Toys,” stated Tom Bennett, Chief Executive Officer of Bravado. “This new line truly celebrates Michael’s unmistakable style and irreplaceable talent. Bringing in Playmates as a licensee only further cements Michael’s retail visibility and helps commemorate and preserve the legacy that is Michael Jackson.”

“Michael Jackson as a global icon leaves a legacy in music, dance and fashion that remain unrivaled,” added Lou Novak, President of Playmates Toys. “We will honor his talent and his art expression by delivering a spectacular, highly detailed product line to inspire fans, collectors and new found enthusiasts.”

Michael’s incomparable style comes to life as Playmates rolls out an authentic collection replicating iconic images with cool “Michael” dance poses, music and embellished fashions. First wave will launch in 2010.

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    6. About the Author:

    Joseph Dilworth Jr. has been writing since he could hold a pencil (back then it was one of those big, fat red pencils, the Faber-Castell GOLIATH. Remember those? Now that was a pencil!). As editor-in-chief and instigator of this here website he takes full responsibility for any wacky hi-jinks that ensue. He appreciates you taking the time to read his articles and asks that you direct any feedback, criticisms, questions about life directly to him by clicking here.
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